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Pros and Cons of developing your website in WordPress and Shopify

It is estimated the eCommerce sales will hit almost $5M by the year 2021 – because you can now easily create your online store on top platforms like WordPress and Shopify.

But which one is ideal for developing your online shop?

While Shopify is a dedicated platform to help you host your site and offers a myriad of tools to facilitate store sales, WordPress is an open-source platform where you need to host your site yourself and install specific plugins to enjoy a broad range of eCommerce tools.

Shopify Vs. WordPress – Weighing the Pros and Cons

Even though both are giants in the website building space, they do cater uniquely to different user needs. To give you a clear and upfront picture form the outset, here are a few initial pros and cons you may want to consider:



  • Requires no technical skills at all to set up
  • The comprehensive dashboard and bulk upload features let you start selling fast
  • Over 70 responsive Shopify themes to choose from
  • Basic features for selling and scaling online store accessible from the start
  • Supports over 100 third-party payment gateways and also offers an in-house gateway
  • Offers integrated SEO features for better store optimization and ranking
  • Vendor handles security and updates
  • Around the clock ‘human’ support via chat, phone, email or forum


  • Content management isn’t as feature-rich as WordPress
  • Imposes arbitrary limits for product types and options
  • Extra transaction fees if you use anything other than Shopify payment



  • More flexible and powerful, with broad-ranging customization features
  • Payment and transaction fee depend on the plugins you use
  • Several thousand themes to choose from
  • Content management system more feature-rich than Shopify
  • No limits on products types and options/content
  • Massive resource library online, delivering insights from forum experts and professional developers
  • The new ‘Gutenberg’ editor makes it easier to understand and use


  • Requires more time and effort to understand how it works and you must install an eCommerce plugin
  • eCommece plugins offer basic features but more plugins must be installed for a better store experience, with at least paid plugin to integrate SEO and social media elements
  • Hosting, WordPress and plugins must be updated manually
  • Servers and platform must be maintained on your own or through a third-party
  • Despite many tips and tutorials available for free, no human customer support

It’s understandable that a mere pros and cons list may not be enough to help you decide which one to use. Here’s when you should choose one over the other;

When to use Shopify

Use Shopify if:

  • You need a quality eCommerce store quickly and don’t have any existing website
  • You don’t possess any website-building, design or coding skills and you’re not looking to hire anyone to setup the eCommerce store for you
  • You need to use an exceptional eCommerce platform that comes with 24/7 ‘human’ customer support
  • You need to integrate your online and offline/brick-and-mortar store

When to use WordPress

Use WordPress if:

  • You don’t mind installing it on a web host, configuring it, and launching a website through it – all on your own
  • You don’t mind paying for extra plugins to handle everyday options like social media and SEO
  • You don’t mind obtaining eCommerce features such as WooCommerce via plugins, because WordPress primarily is a blogging platform
  • You want great-looking, ‘brandable’ themes to make your e-store look unique

So what’s the Bottom Line?

Here’s a short and sweet answer to wrap things up:

You’d want to go with Shopify if you don’t have an existing website and need to quickly launch your e-store.

Choose WordPress if you have an existing website and don’t mind installing WooCommerce as an extension of your existing website.

Oh, you’re welcome!


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