19th Ave New York, NY 95822, USA

Pros and Cons of developing your website in WordPress and Shopify

It is estimated the eCommerce sales will hit almost $5M by the year 2021 – because you can now easily create your online store on top platforms like WordPress and Shopify.

But which one is ideal for developing your online shop?

While Shopify is a dedicated platform to help you host your site and offers a myriad of tools to facilitate store sales, WordPress is an open-source platform where you need to host your site yourself and install specific plugins to enjoy a broad range of eCommerce tools.

Shopify Vs. WordPress – Weighing the Pros and Cons

Even though both are giants in the website building space, they do cater uniquely to different user needs. To give you a clear and upfront picture form the outset, here are a few initial pros and cons you may want to consider:

Shopify

Pros

  • Requires no technical skills at all to set up
  • The comprehensive dashboard and bulk upload features let you start selling fast
  • Over 70 responsive Shopify themes to choose from
  • Basic features for selling and scaling online store accessible from the start
  • Supports over 100 third-party payment gateways and also offers an in-house gateway
  • Offers integrated SEO features for better store optimization and ranking
  • Vendor handles security and updates
  • Around the clock ‘human’ support via chat, phone, email or forum

Cons

  • Content management isn’t as feature-rich as WordPress
  • Imposes arbitrary limits for product types and options
  • Extra transaction fees if you use anything other than Shopify payment

WordPress

Pros

  • More flexible and powerful, with broad-ranging customization features
  • Payment and transaction fee depend on the plugins you use
  • Several thousand themes to choose from
  • Content management system more feature-rich than Shopify
  • No limits on products types and options/content
  • Massive resource library online, delivering insights from forum experts and professional developers
  • The new ‘Gutenberg’ editor makes it easier to understand and use

Cons

  • Requires more time and effort to understand how it works and you must install an eCommerce plugin
  • eCommece plugins offer basic features but more plugins must be installed for a better store experience, with at least paid plugin to integrate SEO and social media elements
  • Hosting, WordPress and plugins must be updated manually
  • Servers and platform must be maintained on your own or through a third-party
  • Despite many tips and tutorials available for free, no human customer support

It’s understandable that a mere pros and cons list may not be enough to help you decide which one to use. Here’s when you should choose one over the other;

When to use Shopify

Use Shopify if:

  • You need a quality eCommerce store quickly and don’t have any existing website
  • You don’t possess any website-building, design or coding skills and you’re not looking to hire anyone to setup the eCommerce store for you
  • You need to use an exceptional eCommerce platform that comes with 24/7 ‘human’ customer support
  • You need to integrate your online and offline/brick-and-mortar store

When to use WordPress

Use WordPress if:

  • You don’t mind installing it on a web host, configuring it, and launching a website through it – all on your own
  • You don’t mind paying for extra plugins to handle everyday options like social media and SEO
  • You don’t mind obtaining eCommerce features such as WooCommerce via plugins, because WordPress primarily is a blogging platform
  • You want great-looking, ‘brandable’ themes to make your e-store look unique

So what’s the Bottom Line?

Here’s a short and sweet answer to wrap things up:

You’d want to go with Shopify if you don’t have an existing website and need to quickly launch your e-store.

Choose WordPress if you have an existing website and don’t mind installing WooCommerce as an extension of your existing website.

Oh, you’re welcome!

 

Privacy Preferences
When you visit our website, it may store information through your browser from specific services, usually in form of cookies. Here you can change your privacy preferences. Please note that blocking some types of cookies may impact your experience on our website and the services we offer.