Getting your website search engine optimised requires well-written and compelling content. However, coming up with ideas that are SEO-friendly can be challenging. We are sharing six ways to generate ideas for SEO blogs that you can use to help you get started.
These six methods will help you quickly find and develop a range of topics suitable for the content of your website.
One of the simplest ways to find relevant topics to share on your website’s blogs is to utilise keyword research tools. Because keyword tools help you search for what your target audience is searching for, they are ideally suited for helping you generate new ideas. There are plenty of keyword tools to choose from, such as Google Keyword Planner, Moz Keyword Explorer and SEMrush. With their help, you can find the most popularly searched keywords and use them as prompts for your blog titles. This method also has the added benefit of having built-in SEO-friendly keywords that will help boost your overall search engine optimisation.
Another way to come up with ideas is to look at what topics are currently trending with your target audience. You can use this method to take advantage of the latest trends and turn them into ideas for your blogs and articles. Google Trends is a great way to find out what is currently trending. It also has solid analytics and a related queries section to help you identify additional ideas for topics based on the latest trends.
Competitor research is something every business should undertake. And regularly checking up on your competition to see what they are doing is very useful for several reasons, one of which is getting ideas for your content. By looking at what kind of content they are running, you can better understand what is working and what you can apply to your content since your audiences overlap. You can use similar but new ideas for content pieces or use similar topics but approach them from a unique perspective that differentiates them from your competition.
Another idea is to go straight to the source and ask your audience directly to find out what topics they find interesting. That will ensure that your blog ideas are based on your audience’s interests, which means they will be more likely to search for them. There are several options for how to ask your audience; for example, you can directly ask your customers or use social media using surveys. The answers they give will help you develop relevant and potentially engaging topics.
Case studies are a great way to not only engage with your audience but also to establish yourself as a knowledgeable authority on subjects that are relevant to them. This method allows you to showcase your products and services and demonstrate the great results you have managed to achieve. You can use case studies as topics to promote your skills and create compelling content that your audience will find interesting.
Another excellent option for creating new content for your blogs and websites is user-generated content. User-generated content is content your audience makes for you to share on your digital platforms. This method can help you quickly fill up on content and is particularly helpful if you are running low on your own ideas. The simplest way to do this is to create a contact form that asks for submissions from visitors to your website or to let your audience know via social media. You will have to moderate and curate the submissions to ensure the quality of content is high enough. It is highly recommended that you have guidelines in place for the submissions to follow.
These six methods of generating ideas for content will help you create better and more relevant content for your website and other digital platforms. By being sourced from the audience and competition or keyword research, these methods have built-in SEO-friendliness that can help boost your rankings in search engine results. So, give these methods a try the next time you start running out of ideas. For more tips and tricks on improving your website’s SEO-friendliness and finding out how to bring more traffic to your digital platforms, check out some of our other articles and blogs. We love to share our knowledge and are constantly adding more information to help others improve their website performance, so check back regularly.
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